The stream tackles the topic of burnout and its effects on different age groups, the streamers decided to execute their stream via Facebook Live on the 5th of February 2023 at 03:00PM. During their stream the streamers covered multiple issues and scenarios relating to burnout and how it affects people mentally, physically and emotionally, and they discussed it in an interview and podcast format with their guest. During the interview, they asked their guest some questions regarding his own personal experience with burnout and how he handles it. They also asked and answered questions from the viewers in order to gain a better understanding of the issue.
Overall by the end of the stream, they had garnered a broader scope of knowledge on the topic of burnout, they managed to understand its many issues and effects on different people and gain knowledge on how to cope with and handle it. The stream's relative success can also be measured by it’s relatively unexpected level of engagement, it was unexpected because the stream in it’s entirety, despite only airing for the first time gained 233 engagements consisting of 5 shares, 195 comments, and 33 positive reactions.
By the end of the stream, the streamers received great remarks, constructive criticisms, and suggestions for how to improve on the streaming process in it’s entirety. One of the most mentioned suggestions was for the streamers to commit more time and creativity to develop, plan, and execute a second stream or episode, due to the fact that majority of the viewers enjoyed the stream’s overall concept. One of the more critical criticisms was on the end of the streamers, due to the fact that majority of the streamers weren’t actively participating or engaging with the audience ‘vocally’. Overall despite the issues and minor mishaps, the stream can be said to have been a resounding success.
The streamers and the interviewee were able to expand the chosen topic which is burnout, and the guest was able to share a lot more information that does not only involve burnout but also what goes on in the life of a college student in UP Diliman.
The streamers successfully asked questions that are necessary to know more about the effects of burnout and how to be able to cope with it, what can be done to help other people who experience this as well as what are the most common reasons how it leads to burnout, especially for college students who have a lot on their plate and underpressure that could also be influenced by peer pressure. The streamers were also able to entertain the audience and answer the raised questions and interact with the audience which kept the stream more lively and active.
Based on the results of the first livestream, the streamers concluded that the amount of engagements that they had was already at an excellent level for a first time livestream. The streamers also concluded that the interactions they had with the audience of the livestream was more than enough to attract a positive response on the topic that was discussed in the livestream. The streamers noticed a lot of positive comments that were left by the audience regarding their livestream.
But on the other hand, the streamers also agreed that even though the streamers got a good amount of response there were still areas of opportunity the streamers could reflect on and improve on in order to produce a much better outcome in the future.
One of the examples for the areas of opportunity could be the way that the streamers promoted their livestream. The streamers could have promoted their livestream by not only promoting it on their official Facebook page but also sending out official email to potential viewers. Another area of opportunity would be with time management. The streamers could have prepared earlier than they originally planned.
Lastly for the areas of opportunity would be the technical difficulties that the streamers have encountered throughout the entire livestream. Although technical difficulties are something that is inevitable and cannot be controlled by the streamers themselves, having enough test time could have prevented the amount of technical difficulties that occurred throughout the entire livestream. Due to the said reasons the streamers agreed that their live stream could have been more successful than it had been at the time the live stream was conducted.
Blank Media’s viewers were most interested when the topic was altered to what life is like at a specific university. When the subject was advice for surviving university life, it attracted more people. The audience played an active role in the discussion by asking questions and making comments about our ideas. They centered more on asking challenging yet insightful questions. Even though it was challenging to keep up with some of their queries, the streamers were thankfully able to respond in a way that would be helpful to them. In addition to offering helpful advice, the guest on the live show was a close friend of several of our viewers, making it simple to ask questions and more interesting for everyone watching.
At the end of the stream, the streamers received many great remarks regarding our responses. There were instances when one of their group members couldn't talk, but they were able to answer the asked question via chat. Despite the fact that just a small portion of the viewers stayed and actively participated until the stream's conclusion, it was nevertheless an overall success. Overall, the viewers of the stream were actively engaged and genuinely interested about our discussion about academic burnout.
All in all the team’s first stream was a success. Despite being a relatively unknown team that just started, and whose advertising was mainly from word of mouth, their stream can be considered a success. With the stream having a reach of 176 viewers, 16 peak viewers, 4:27 average minutes viewed, 233 engagements consisting of 5 shares, 195 comments, and 33 positive reactions at the time of writing this paper, their stream is a success but it could have been better.
For why their stream only had a reach of 176, there could be multiple reasons why. One reason could be that their advertising wasn’t aggressive. Blank Media had decided on sharing their stream mainly from word of mouth. This advertising strategy is very irregular and haphazard. Blank Media’s marketing strategy is a 50/50 gamble. Word of mouth would have been successful if the word about their stream was properly passed around by the people who heard about it from the streamers. Unfortunately, their marketing strategy did not take off as much as they expected but did lead to enough people viewing the stream to make it a success. Another reason is that the post was not boosted. Boosted posts are posts that are advertised to a selected demographic in exchange for currency. Facebook even points out how many more people would be able to see a post for a certain amount of money. According to Facebook, their stream could have reached 2,899 more people daily for every PHP700 they pay (see the figure below).
But since Blank Media didn’t pay for a boost, Facebook did not boost their stream, leading to the stream not being advertised and they had to only rely on their own advertising strategy and Facebook’s recommendation algorithm. Another reason why they only reached 176 viewers could be a schedule conflict with their target audience. Despite their stream being conducted on a Sunday afternoon, the people in their target audience could have their schedules packed and are busy with their tasks, leading to the target demographic not being able to see the stream.
Based on the presented data, this goes to show the total number of page reach from the time the live stream was published.
Based on the presented graph the peak of the total Facebook Page reach was at February 4, 2023 with almost 200 people reached.
The presented graph shows that there was a total of 3 likes as of February 4, 2023 which was a day before the first live stream was launched.
From the graph presented we are able to see that even before and after the live stream there is still a good number of people supporting the page.
Based on the data 42.9% or 3 of the overall respondents answered 5 when it comes to the percentage of new information to them regarding the topic discussed. 28.6% or 2 of the total respondents answered 4 when it comes to the percentage of new information to them. Another 28.6% or 2 of the respondents answered 3 when it comes to the new information regarding the topic that they have watched.
According to the graph presented, about 85.7% or 6 of the respondents answered that the information they heard is usable immediately. While 14.3% or 1 of the respondents answered that the information they heard would be usable in the next 7-12 months.
Based on the presented graph about 85.7% or 6 of the total respondents answered that the streamers had an excellent knowledge on the topic that was discussed. While there are a total of 14.3% or 1 of the respondents that said the knowledge of the streamers regarding the topic was good.
As to what is shown in the graph, 85.7% or 6 of the respondents answered yes to the relevance of streaming content into addressing different issues and challenges in our lives. While 14.3% or 1 of the respondents answered maybe to the relevance of streaming content into addressing different issues and challenges in our lives.
According to the graph, 100% or the total 7 respondents rated excellent when it comes to the design of The Streamers content.
Based on the presented graph, 85.7% or 6 of the total respondents answered excellent on the time length of The streamers live stream. While 14.7% or 1 of the respondents answered good on the total time length of the live stream.
Based on the data presented through the graph, 71.4% or 5 of the respondents rated the platform venue excellent. While 28.6% or 2 of the respondents rated it good.
Based on the data provided 85.7% or a total of 6 respondents rated excellent on the stream session outline. While 14.3% or 1 of the respondents rated very good on the stream session outline.
Based on the data presented, about 85.7% or 6 of the respondents responded yes to wanting to learn more about the streaming topic. While 14.3% or 1 of the respondents answered no.
According to the data presented, 85.7% or 6 of the respondents rated The Streamers ability to engage with the viewers an excellent. While 14.3% or 1 of the respondents gave The Streamers a rating of good when it comes to The Streamers ability to engage.